Agence Groom agence responsable

phone mockup

#1 We are careful about what we consume

At Agence Groom, we are minimalists. We take care of things and use them as long as possible. And if a purchase is necessary, we buy according to the intended use, we inquire about the manufacturer and favour committed manufacturers. We reuse, recycle or give a second life to replaced objects. We choose to work from home and limit our car journeys. We carpool, we prefer to take the train and we don't take planes for trips of less than 3 hours by train. On a daily basis, we apply eco-gestures and try to reduce the agency's energy consumption. We also measure the agency's environmental impact once a year and achieve carbon neutrality by offsetting its consumption. Here are the results of the indicators that we have put in place and are monitoring to ensure that we consume as responsibly as possible:

home office

since August 2020

100% of employees telework every working day (excluding business trips).

We have all been teleworking since the creation of Agence Groom.

Commuting and business travel are the largest source of greenhouse gas emissions from office activities: 12 million tonnes per year. Commuting, which accounts for 30% of road traffic, is mostly done with only one person per vehicle. The benefits of teleworking are real, with a 30% reduction in environmental impacts and a 58% reduction in airborne particles. Teleworking also contributes to the well-being of employees. Agence Groom employees are made aware of eco-actions to avoid the rebound effects linked to the increase in micro-trips (walking or cycling are favoured), energy consumption at home, etc.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

carpooling

August 2020 to March 2022

100% of car trips with several employees are carpooled.

All trips made with several employees were carpooled. Above all, we avoid unnecessary travel and optimize each trip.

Commuting to and from work and business trips is the largest source of greenhouse gas emissions from office activities: 12 million tonnes per year. Carpooling has 50% less impact for 2 passengers. Also, we favor walking or cycling for short trips, and cycling for short trips.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

limitation of air travel

August 2020 to March 2022

Not to make any journeys by plane for trips that could be made in less than 3 hours by train or carpooling.

We have not made any air travel since August 2020.

CO2 emissions from air transport in France are estimated at 23.4 million tonnes in 2019, i.e. around 3.5% of the country's total carbon footprint. They have increased by 17% compared to 2010. For example, commuting between Paris and Nice generates 39 times more CO2 than by train. Even after the first Covid-19 containment in July 2020, this line had recovered 62% of its usual traffic.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

reduction of electrical consumption

assessable from August 2022

For the period August 2021-August 2022, the agency's electricity consumption is below 1400 kWh/year.

We have so far measured the consumption of Agence Groom over a year. This will serve as a reference. We will be able to assess whether we have improved from August 2022 by applying the eco-gestures. The results over the reference period are already positive: we consume less than the national average for offices (according to the barometer of the energy performance of French offices by the Observatoire de l'Immobilier Durable).

Agence Groom has listed the eco-gestures applicable to the agency that we should follow, we are all aware of them. The agency tries to reduce the impact of digital use through concrete actions such as turning off screens when we are away, not sending e-mails larger than 1MB, favoring sending files via filevert, avoiding multiple recipients, etc.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

carbon footprint

July 2020 to July 2021

To carry out 1 carbon assessment per year of the greenhouse gas emissions linked to the activities of the Agence Groom.

We have completed the assessment of our greenhouse gas emissions from our activities in August 2021 for the period July 2020 to July 2021, via the solution proposed by the Good Planet Foundation. Our emissions amounted to 0.94 tonnes of CO2 eq.

The IPCC (Intergovernmental Panel on Climate Change) recommends reducing our emissions by 50% by 2030, 80% by 2040 and achieving carbon neutrality by 2050.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

carbon offsetting of direct emissions

July 2020 to July 2021

To achieve carbon neutrality by offsetting the agency's consumption.

We achieve carbon neutrality by offsetting the agency's consumption. We are contributing to global carbon neutrality by supporting the Good Planet Foundation this year. More concretely, we are contributing to the project to distribute solar cookers in Bolivia and to the project to recycle household waste in Madagascar, Cameroon and Togo. We participate in the development of new projects in developing and least developed countries.

The IPCC (Intergovernmental Panel on Climate Change) recommends reducing our emissions by 50% by 2030, 80% by 2040 and achieving carbon neutrality by 2050.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

use of sustainable electronic equipment

August 2020 to March 2022

100% of the agency's electronic equipment is sustainable, either purchased second-hand or refurbished; or leased; or recognised for its long life and repairability; or used by employees in both their professional and personal lives.

All our electronic equipment is durable. We are careful to make the best use of each piece of equipment so that it can be used to its full potential for as long as possible. Our pace of electronic equipment renewal is not dictated by cultural obsolescence.

If you keep a computer for 4 years instead of 2, you improve its environmental balance by 50%. In terms of the number of devices, the size of the digital universe will increase fivefold between 2010 and 2025. This expansion suggests a doubling of environmental impacts in 15 years. It is above all the manufacture of equipment that concentrates the environmental impacts (depletion of non-renewable natural resources, the numerous negative consequences of water, soil and air pollution that degrade the quality of ecosystems and human health). Moreover, digital technology has significant social and societal impacts: the materials needed to manufacture equipment are a source of poor working conditions and are likely to create geopolitical tensions in access to resources, some populations in France have more difficulty than others in accessing and benefiting from technologies (white areas, limited economic means, lack of skills).

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

responsible purchasing policy

since August 2021

To implement and monitor a responsible purchasing policy with environmental criteria to favour the most environmentally friendly solutions and suppliers (sustainability criteria, environmental labels, suppliers' environmental performance, etc.)

We have put in place and follow a responsible purchasing policy. We are minimalists: we buy what is necessary and at best. Before any purchase, we think about the use of the product so that it is correctly sized for its future use and does not have to be changed quickly. We try to buy the goods or services we need from suppliers selected to minimize environmental and societal impacts, and to promote good ethical and human rights practices.

The implementation of responsible purchasing is an effective lever for implementing sustainable development and a policy of social responsibility (CSR) within the organization.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

use of recycled paper

August 2020 to March 2022

At the Agence Groom, we use recycled paper. We are especially attentive to its use so that our consumption is reasoned and remains reasonable. From August 2020 to August 2021, the Agence Groom used less than 2 reams of paper, 36 times less than the national average.

We have put in place and follow a responsible purchasing policy. We are minimalists: we buy what is necessary and at best. Before any purchase, we think about the use of the product so that it is correctly sized for its future use and does not have to be changed quickly. We try to buy the goods or services we need from suppliers selected to minimize environmental and societal impacts, and to promote good ethical and human rights practices.

Recycled paper is less polluting: it requires three times less energy, twenty times less trees and one hundred times less water to produce the same quantity as white paper. Each sheet of recycled paper saves 1 liter of water, 2.5Wh of electricity and 15g of wood. Today, this recycled paper does not pose any problem of clogging of the printing heads. However, 1 tree out of 5 is cut down to make paper in the world. 17% of the wood used comes from virgin forests. In France, 60% of paper and pulp are imported, so deforestation or poor forest management can, without vigilance, end up in the reams. Each employee consumes 70 to 85 kg of paper per year, the equivalent of 3 reams per month!

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

recycling of consumables

August 2020 to March 2022

To recycle all paper used at the agency, light bulbs, batteries, and pens.

We sort paper: we have set up dedicated bins, and recycle the paper and cardboard used at the agency. We also recycle pens at Cultura Carcassonne. We recycle light bulbs and batteries at Odobio Carcassonne. We are looking for a collection point for ink cartridges.

75% of the waste produced by a service sector employee is paper. Only 20% of paper is recycled in the office. Office paper waste can often be recycled into quality paper with equivalent characteristics to paper made from virgin fibres. In the end, recycling paper avoids the emission of 390,000 tonnes of CO2 per year, equivalent to the annual emissions of 200,000 cars.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

#2 We are careful about what we produce

We eco-design our print and digital communication materials and encourage our clients to eco-design theirs. We deliver messages that are genuine, sincere and straightforward, and that could not possibly be harmful to the planet or to people. We make sure that our clients' messages are the same. Here are the results of the indicators we have put in place and are tracking to ensure we produce as responsibly as possible:

ecoperformance of the Agence Groom's website

since February 2021

100% of the pages of Groom's website are ecoperformant, i.e. have an ecoindex of A or B according to the Green IT analysis tool.

Our website has been online since February 2021. All pages of the Groom Agency website are eco-designed, we aim to reduce the amount of resources needed to run our site as a priority.

The Internet is one of the largest consumers of energy in the world. Its energy consumption, often compared to that of a developed country, is just behind China and the United States, which are already very large consumers of electricity. The weight of internet pages has increased 115 times in 20 years (1995-2015) from 14 KB to 1,600 KB. Apart from a few minor enhancements, this extra weight is not justified: we do not book a train ticket or a ticket for a show any faster than we did in the past. An average website produces 6.8 grams of CO2 per page viewed. So for a site that has 10,000 views per month, then it would produce about 816 kg of CO2 per year. A flight from London to Tokyo consumes less CO2. Initial case studies have shown that the application of eco-design principles can save, for example, 90% of IT resource consumption (client and server) on a simple 'image carousel' on a website. This is why, as a website owner, we want to find out what we can do to reduce its emissions. As a responsible agency, we have to be exemplary. Finally, we also want to show that an eco-designed website does not have to be austere and can have a modern design and a visual identity that matches the company.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

ecoperformance of our clients' showcase sites

since August 2020

100% of the pages of the showcase sites designed by the Agence Groom in specific development: 1) are ecoperformant, i.e. have an ecoindex of A or B according to the Green IT analysis tool; and 2) in the case of a redesigned site: have a better environmental impact than the previous site (i.e.: ecoindex score after redesign > ecoindex score before redesign)

All the pages of Agence Groom's clients' websites are eco-designed, with the aim of reducing the amount of resources required to run them. Each website designed by Agence Groom is less polluting, faster to load, better referenced naturally, more efficient. It is a tool that can be part of our clients' responsible approach.

The Internet is one of the largest consumers of energy in the world. Its energy consumption, often compared to that of a developed country, is just behind China and the United States, which are already very large consumers of electricity. The weight of internet pages has increased 115 times in 20 years (1995-2015) from 14 KB to 1,600 KB. Apart from a few minor enhancements, this extra weight is not justified: we do not book a train ticket or a ticket for a show any faster than we did in the past. An average website produces 6.8 grams of CO2 per page viewed. So for a site that has 10,000 views per month, then it would produce about 816 kg of CO2 per year. A flight from London to Tokyo consumes less CO2. Initial case studies have shown that the application of eco-design principles can save, for example, 90% of IT resource consumption (client and server) on a simple 'image carousel' on a website. This is why, as a website owner, we want to find out what we can do to reduce its emissions. As a responsible agency, we have to be exemplary. Finally, we also want to show that an eco-designed website does not have to be austere and can have a modern design and a visual identity that matches the company.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

improving the impact of our clients' Wordpress e-commerce sites

assessable from August 2022

100% of Wordpress e-commerce sites designed for our clients: 1) have a better impact than the average of their competitors, and 2) have an ecoindex less than or equal to D, and 3) in the case of a redesigned site: have a better environmental impact (i.e.: ecoindex score after redesign > ecoindex score before redesign)

Some of our customers may wish to have a Wordpress e-commerce site. Some sites have other functionalities than online shopping. The Boudoir website for example also allows you to book appointments. Despite this additional functionality, the website has an average ecoindex of D and each page has an ecoscore less than or equal to D. The Domaine du Mas de Rey website has an average ecoindex of C and each page has an ecoscore less than or equal to D.

The average visit of 5 minutes and 28 seconds to an e-commerce website in France via a smartphone has a carbon impact of 2 grams EqCO2 equivalent to 18 metres travelled in a light vehicle. Or 56 visits to an average e-commerce website have an impact of 1 km travelled by an average light vehicle. An e-commerce site is created every hour in France. E-commerce helps to reduce the carbon footprint. WordPress is the most widely used CMS (CMS = Content Management System, to popularise this solution offers the possibility via an administration panel to access and update site content without going through the source code) on the Internet with 39.5% of the market share in January 2021 (compared to 35% in 2020). In August 2021, WordPress represents 42.4% of websites worldwide.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

eco-designed websites

August 2020 to July 2021

More than half of the websites designed by Agence Groom are custom developed.

Our goal has been exceeded. 66.66% of the websites designed for our clients from August 2020 to July 2021 were custom developed. All our custom websites are eco-designed.

We are experts in custom website design. They are faster, more efficient, more sustainable and less environmentally damaging. However, our clients may require the implementation of a specific technological solution such as WordPress. In this case, we choose a premium theme already developed by other developers according to the real needs identified during the strategy, we apply good practices and eco-design rules that can be followed, and do our best to limit the footprint of the site (we work on the weight of images, etc). When training our clients, we pass on and explain the applicable eco-design rules, to ensure a sustainable minimisation of the site's footprint. However, as we did not code the site, its eco-performance may not be as exceptionally good as a site we would custom-build ourselves. This is why we aim to give priority to bespoke website design.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

eco-design of print communications

August 2020 to March 2022

100% of print communications (business cards, brochures, posters...) are eco-designed.

We have identified recommendations to follow. Before designing a print medium, we ask ourselves questions such as: what is the need for this medium? is it the most suitable solution? how can we save paper? how can we save ink? what is the most suitable format? how can we avoid rapid obsolescence? would this medium be easily thrown away? etc. For Agence Groom, we also took into consideration the health context and decided not to produce any print communication material for the agency from August 2020 to July 2021. We advise our clients on the right thing to do for each medium produced.

According to a 2016 Ademe study, approximately 13.6 kg of unsolicited printed matter is distributed in France each year, i.e. more than 30 kg for a three-person household (almost 900,000 tonnes per year). This printed material is often immediately thrown away and at best recycled, at worst sent to landfill or incinerated. Physical business cards are resisting the web: Their turnover has even increased by 20% in the last two decades.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

eco-responsible print communication materials

August 2020 to March 2022

100% of the agency's print communications (business cards, brochures, posters, etc.) and those entrusted to us by our clients (unless otherwise requested) are made from materials that are: - second-hand (second-hand or free exchange); or - made from reused or recycled materials; or - made from environmentally friendly materials (FSC-, PEFC- or Forêt d'Exception-certified wood, cork, bamboo, slate, linen, hemp, etc.); or - made from materials that are 100% compostable in domestic compost only (in compliance with the NF T51-800 standard); or - 100% recyclable. manufactured with 100% compostable materials in domestic compost only (respect of the NF T51-800 standard); or - 100% recyclable

All print communication materials entrusted to the Agence Groom have been eco-responsible. We consider the quantity and durability of materials. If the support replaces another, we ensure its recycling. We favour materials that can be recycled over and over again, such as aluminium for example.

90% of the energy needed to print a sheet of paper is actually used to manufacture the paper. Recycling paper avoids the emission of 390,000 tonnes of CO2 per year, which is equivalent to the annual emissions of 200,000 cars. Paper can be recycled up to 7 times, cardboard up to 10 times. Aluminum and steel are 100% recyclable, without altering their properties.

Les Objectifs de développement durable (ODD) sont 17 objectifs mondiaux définis par l'ONU que les États s'engagent à atteindre d'ici 2030, afin de parvenir à un avenir meilleur et plus durable pour tous. Cet objectif contribue à la réalisation de :

responsible printers

assessable from August 2022

We wish to work exclusively with responsible printers for the print communications (business cards, brochures, posters, etc.) of the agency and those of our clients (unless our clients expressly request a particular printer), i.e. printers who: - are Imprim'Vert, Print Ethic, B Corp, Label Lucie, Engagé RSE or equivalent; - have ISO 14001 environmental certification and certification for the use of eco-responsible paper (FSC, PEFC or equivalent).

Our clients for the period August 2020 to August 2021 wished to use their historical printers, who were not involved in a responsible approach. Since August 2021, we have been educating our clients about the benefits of working with a responsible printer. For Agence Groom, we took into consideration the health context and decided not to produce any print communication media for the agency from August 2020 to July 2021. We know which local printer we will use to print our print communications.

Responsible printers pay attention to the ecological quality of the paper, the use of low environmental footprint inks ("vegetable" inks) and responsible waste management.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

#3 Our management is responsible

We care about fairness, quality of working life and the well-being of our employees. We treat our customers as we would like to be treated. We take feedback from our customers and suppliers to improve. We respect our code of conduct. Here are the results of the indicators we have put in place and are monitoring to ensure we are managing as responsibly as possible:

gender equality

August 2020 to March 2022

100% of salaries are communicated in full transparency

To avoid inequalities, salaries are communicated to all in full transparency. The Agence Groom does not set salaries according to the identity of the person (gender, origin, family status, etc.) but according to his experience and profile. If a new graduate is hired, the salary offered will be the same for a man or a woman, regardless of the salary expectations of the candidates. Today, the parity of the agency is perfect. Moreover, the Agence Groom is chaired by a woman. For future hirings, we will try to keep a balance; we will especially look for excellence, skills, adherence to the values of the agency and interpersonal skills. That's why we are not setting a target for parity today.

There are 60% of women in communication agencies today. Despite this female predominance, 70% of management positions are still held by men. The APEC 2018 annual survey on executive salaries shows that the gap is more pronounced for executives at the beginning of their career. This gap increases over time. The average pay gap between men and women working in communication is 19% for all positions combined, and 15% for equivalent positions. Although the trend seems to be catching up, inequalities are still a reality.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

negative feedback processed

August 2020 to March 2022

100% of negative customer feedback is processed.

We respect our code of conduct and do our best at all times. However, misunderstandings are always possible. We take any communication problem seriously. We take the time to analyse the problem, and to seek and implement remedial, corrective and preventive actions if necessary. We discuss these actions with our clients in a transparent manner to improve our relationships and build solid, reliable and sustainable partnerships.

Feedback management is a cornerstone of Agence Groom's success. Negative feedback from our clients is an opportunity to learn and improve. It allows us to optimise our customers' experience.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

positive feedback

August 2020 to March 2022

Agence Groom has over 90% positive feedback from its clients

We respect our code of conduct and do our best at all times. Every positive feedback from our clients on our work or our behavior is a success that we share internally. We want our clients to feel heard and understood, to feel that they have chosen the right provider and to become our ambassadors.

We want to provide the best experience for our customers. A satisfied customer can become a loyal customer and an ambassador of our brand.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

#4 We contribute to raising awareness of the impact of digital technology

Digital pollution is still little known. However, greenhouse gas emissions from the digital sector are twice as high as those from the civil aviation sector. They could even represent 8% of global emissions by 2025. (Source: Green IT). We explain eco-actions to our clients for all the media we design. We promote responsible communication. Here are the results of the indicator that we have set up and are monitoring to help raise awareness of the impact of digital technology:

contribution to raising awareness of the impact of digital technology

since May 2021

100% of the materials designed for our clients are accompanied by advice to raise awareness of environmental issues.

We wish to participate in raising awareness and democratizing good practices in the context of the digitalization of the communication market and in the face of environmental and societal issues. Whether we design a website or an email signature, we advise our clients on the proper use of the digital tool designed to limit its footprint over time. We also explain its environmental impact.

Digital pollution is not well known. In 2018, here is what the web footprint represented: 45 million servers, 800 million network equipment (routers, ADSL boxes...), 15 billion connected objects in 2018 and 46 billion expected in 2030, 8 to 10 billion emails exchanged, 180 million Google searches in one hour.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of:

#5 We participate in meaningful projects

We participate at least once a year in a project with a positive environmental or societal impact, to keep communication in line with its original purpose: to give meaning and create links.

positive impact project

assessable from August 2022

We participate at least once a year in a project with a positive environmental or societal impact.

Not applicable

To raise awareness about digital pollution, to push our responsible approach, to exchange with other actors, to act as a team in a different context... And above all, to keep communication in line with its original purpose: to give meaning and create links.

The Sustainable Development Goals (SDGs) are 17 global goals defined by the UN that states commit to achieving by 2030, to achieve a better and more sustainable future for all. This goal contributes to the achievement of: